3 Reasons Why Your Church’s Marketing Is In Trouble

Your church’s marketing may be in trouble and you’re not aware of it. Unless you have a clear idea of who you are, what you do, and why you do it, then your audience will be confused and your marketing will be ineffective. Here are three reasons why your church’s marketing may be in trouble:

1. You’re not clear on who you are

If you don’t know who you are, then how can you expect your audience to know who you are? Take some time to determine your church’s identity. What makes you unique? Why do people come to your church? Is it the biblical teaching? The worship? The family ministry? What is it that brings people in the doors?

Once you have a clear understanding of who you are, you can begin to craft a marketing strategy that will effectively communicate your church’s identity to your target audience.

2. You’re not clear on what you do

Your church may be doing a lot of things, but if you’re not clear on what your church does best, then your marketing will be ineffective. Determine what your church does best and focus your marketing efforts on promoting those activities. By activities I’m not referring to event based ministry, instead think through those ministries that have an impact on your audience and community.

By clearly communicating what your church does best, you’ll be able to attract new members who are looking for a church that offers those specific activities.

3. You’re not clear on why you do what you do

If you can’t articulate the reason behind why your church does what it does, then your marketing will fall flat. Take some time to determine the purpose of your church. Why do you exist? Now of course, the easy answer would be to “Preach Christ Crucified” or to “Glorify Christ.” But what makes your “why” unique compared to the church next door?

Once you have a clear understanding of your church’s purpose, you can begin to craft a marketing strategy that will effectively communicate your church’s mission to your target audience.

If you’re not sure whether or not your church’s marketing is in trouble, take some time to assess your current marketing efforts. If you’re not clear on who you are, what you do, or why you do it, then it’s time to make some changes. By taking the time to develop a clear understanding of your church and its mission, you can begin to craft a marketing strategy that will effectively communicate your church’s identity to your target audience.

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Thom S. Rainer is the founder and CEO of Church Answers, an online community and resource for church leaders. Prior to founding Church Answers, Rainer served as president and CEO of LifeWay Christian Resources. Before coming to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism. He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary.