Why Your Vision Statement Is Overrated


Every organization has a vision statement.

Does a well-worded vision statement grow an organization?

Vision statements are a dime a dozen as far as I’m concerned.

At the end of the day, a vision statement is just a statement. It has no life on its own. It cannot, nor will it ever, energize, unify, or align an organization. This task falls to the leader.

A vision statement is only as strong as the leader is. Vision is only as clear as the leader is. Vision is only as compelling as a leader makes it. A vision is stewarded and sustained by a leader.

A vision serves one purpose: It defines why we exist. They answer the question; “Why are we here?” That’s really all we need to know in the beginning. Answer that question first.

The vision is our goal. The vision is our bull’s-eye. Keep it simple. Keeping your organization so focused on the goal that people are willing to sacrifice for it. If we get that right, everything else will fall in place. 

Having a vision statement is just a small slice of the pie…

It’s one thing to say we have a vision. It’s another thing to live it out.

I want to help live out your vision statement in a way that brings growth to your organization! How are you going to accomplish your vision? That’s where this new webinar I have put together can help…


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