Mark Cole: Character – Your Most Important Asset


Character is every leader’s most important asset. And like any good asset, it can be developed.

With each choice that you make, you are creating your character.

  • To bend the truth, or to bear the weight of it?
  • To avoid the pain, or to persevere through it?
  • To seek comfort, or to seek growth?

Adversity doesn’t guarantee to develop character, but it does always reveal it. When a leader faces any set back, crisis, or obstacle, he or she will be met with a decision between two paths: character or compromise. And every time character is the choice, that leader will grow stronger.

Eleanor Roosevelt said, “People grow through experience if they meet life honestly and courageously. This is how character is built.”

I want to share with you today four keys to developing character that John Maxwell has taught for years. I practice these keys regularly and they have helped me develop character. I believe they can help you too.

1. Search for cracks.

What are the areas of your life that are most important to you? Areas like your marriage, work, family, etc. Now, within those areas, identify things that you have compromised or corners that you have cut. This might be a difficult and even painful experience, but I promise it’s worth it. Searching for these cracks in your life is the first step to developing character.

2. Look for patterns.

Ok—let’s take it a step deeper now. Looking for patterns will help you identify the root cause behind the cracks in your life. What are the particular areas where there is a problem or weakness that consistently surfaces? Ask yourself when this usually takes place and why.

3. Face the music.

In almost every circumstance when character is lacking, casualties are not! And unfortunately, this includes relationships being hurt, strained or even ended. If you want to grow, at some point you will have to face your mistakes or flaws and deal with the consequences head on. After finding cracks and patterns, take some time to identify the people in your life that you need to apologize to. This is the beginning of character repair.

4. Rebuild.

Now it’s time to build a new future. You’ve identified areas of weakness that need to improve and you’ve dealt with the consequences—the next step is to create a plan that will move you in a new direction. Change is possible! But you need a plan. Spend some time writing down new patterns and routines that will help you develop character.

The truth is: anyone can talk about having integrity, but the only true indicator of character is action.

John Maxwell says, “Your character determines who you are. Who you are determines what you see. What you see determines what you do. That’s why you can never separate a leader’s character from his or her actions.”

Character is a choice! Let’s be leaders who choose better character. And let’s start today.


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