What Does “networking” Really Mean and How to Do It

Landing your dream job usually comes down to networking one way or another. For candidates, networking is more than just meeting people—it’s about building genuine relationships that will be an asset to you professionally. Your network is a formal name for the people you know, and simply put, the people you know will likely be the reason you get the job you want.

In order to build a network that will lead to your ideal job, you’ll need to connect yourself with people across your sector. To build an extensive network, it’s not just about who you know but how you present yourself and the value you bring to the table.

Here are six tips to help you network effectively and stand out in the literal crowd:

Be Authentic

Of all the qualities you could be remembered for, authenticity is among the most valuable. Trying to conform to a mold of what personality you think recruiters are looking for won’t do you any favors. Improve your skills, self-awareness, and character, but present your genuine self along the way. Focus on building relationships rather than just looking for job leads. Authenticity builds trust, which can lead to long-term professional connections.

Know Your Strengths

As you grow your network, leverage your strengths in the way you present yourself and talk about your work. When appropriate, communicate clearly what you bring to the table. What are your key skills, experiences, and strengths? The better you understand your unique value, the easier it will be to communicate it to others. Consider how you can demonstrate rather than explain your strengths. You can demonstrate skills such as relational bandwidth, optimism, and likeability, in a single conversation without describing yourself at all. 

Navigate Your Weaknesses

Networking isn’t about presenting yourself as perfect. Be aware of your weaknesses and have a plan for overcoming them. This shows self-awareness and a willingness to improve, traits employers value.

Listen and Learn

Networking is a two-way street. Take the time to listen to others and learn from their experiences. This shows respect and makes interactions with others more meaningful. Networking opportunities are not about convincing others to hire you. You have much more to gain in a conversation than a job offer – humbly seek wisdom and community in networking opportunities.

Elevator Pitch

Some opportunities will be more direct and brief than others. It can be helpful to have a comprehensive introduction ready. Practice a clear and concise self-introduction. Be ready to easily explain who you are and what you offer briefly when the moment arises.

Follow Up

After meeting someone, follow up with a quick message or email to thank them for their time. Keeping the connection alive is key to growing your network. Connect on LinkedIn to maintain your connections with individuals in your network over time.

Opportunities to network are everywhere if you know where to look. Professional conferences, industry events, and job fairs are great places to start, but don’t overlook everyday encounters such as social gatherings or even online platforms like LinkedIn. Volunteering for projects, attending workshops, or joining professional groups can also open doors for connections. The key is to actively engage in conversations, introduce yourself, and show genuine interest in others. Always be prepared to share your story and what you offer, as you never know when a casual encounter could lead to a meaningful connection.

Self-awareness and improvement are essential to effectively market yourself. You need to know if the impression you make highlights your social strengths or weaknesses. You need to know your most marketable traits and how to communicate them. You need to know what you have that recruiters for your dream job are searching for. Knowing your strengths, addressing your weaknesses, and continuously improving will set you apart in the job market. 

Check out the Vander Index to see how you stack up against today’s top talent and take your networking to the next level. The VanderIndex evaluates your position on the 12 data-driven traits of today’s top performers and high achievers. After taking a detailed personal assessment, you will receive a customized report providing all you need to know not just to get the job, but to be irreplaceable.