Getting Clear on the Brand

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Kem Meyer and I have been friends and colleagues for a long, long time. Way back when, I hired her to fix our website at Granger Community Church near South Bend, IN. In more recent years, she’s been helping churches across the country in a more comprehensive way to simplify and focus their communication.

Kem joined Amy and me on the podcast this week, and she said something during the episode I think many of you will be able to relate to:

A few decades ago, improving communication in a ministry was simpler. Churches weren’t talking about design or brand or project management or technology—overall, we weren’t putting our best foot forward.

But today, many churches are doing those things. Some of our stuff looks better, but overall our outcomes are not better. Many churches are still in decline, and all this cool stuff we’re creating is not putting the mission and vision in action or within reach.

Ever feel like all the communications effort and activity in your church isn’t really driving anything forward?

In this episode, Amy, Kem and I dug into some of the reasons why. We covered things like:

  • Why more communications activity doesn’t create better results
  • How to rethink your approach to communication to focus on creating the support systems and tools that will help everyone in your congregation own the brand
  • Bringing alignment to what you profess, what you practice and what you promote
  • Why you may not actually need a communications director

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